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Shannon, Ireland – March 3, 2026 – In a context where reducing packaging waste and promoting the circular economy are becoming major priorities in Europe, ZAGG, a global leader in premium mobile accessories and technologies, highlights the already measurable environmental impact of its ZAGG On Demand solution. Deployed for several years in thousands of retail locations across more than 50 countries, ZAGG On Demand is radically transforming the way screen protections are produced, transported, and sold, with a significantly reduced environmental footprint.
In a context where retailers are seeking to reduce stock, costs, and carbon footprint, where consumers favor more responsible choices, and as the European Union strengthens packaging and waste regulations (PPWR – Packaging and Packaging Waste Regulation), traditional distribution models are evolving toward leaner and more sustainable solutions.
ZAGG On Demand provides a concrete, operational, and immediately measurable solution: producing only what is needed, directly in-store, using its proprietary SmartShield machine, a custom on-demand cutting machine.
Sales teams can cut the protection in just a few minutes for any device: smartphones, smartwatches, tablets, laptops… This approach eliminates the need to transport or store dozens of references, reducing overproduction and unsold inventory.
The mobile accessories industry generates millions of individual boxes for screen protections each year, representing significant waste and logistical impact. ZAGG On Demand disrupts this standard with a more sustainable and efficient approach:
Beyond this, the drastic reduction fully aligns with Europe’s drive for sustainability, consistent with packaging waste reduction targets, and integrates into the PPWR discussions aimed at limiting the environmental impact of packaging across the continent.
ZAGG’s commitment goes beyond packaging. The materials used embody a genuine circularity and sustainability approach:
In addition, every sale of an Ultra Eco film contributes to tree planting through the Eden Reforestation Projects, reinforcing the positive climate impact of the range.
Major retailers such as Currys (UK), Orange, or Bouygues already rely on the ZAGG On Demand SmartShield machine to optimize their operations. The observed benefits include:
The environmental and economic benefits combine in a win-win model for both retailers and the planet.
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